WEBINAR ON DEMAND

From Products to Outcomes: Licensing Management as a Winning Strategy for AV Manufacturers and Dealers

Licensing management represents a growth opportunity and a way to align incentives between manufacturers, dealers, and customers. In this recorded webinar, KLIFF Inc.’s Cofounders, Casey Castille and Thomas Schluep, along with Xyte’s VP of Sales, Andrew Gross, dive into what license entitlements truly mean for AV equipment and hardware, from enabling specific features to leasing devices and managing software upgrades. They explore how the AV industry is transitioning from product sales to outcome-based approaches, with license management emerging as the winning strategy for AV-as-a-Service (AVaaS). The webinar offers valuable insights into the current challenges and future opportunities in license management and AVaaS, providing practical solutions for enhancing efficiency and maximizing value across the board.

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