From Products to Outcomes: Licensing Management as a Winning Strategy for AV Manufacturers and Dealers

October 23 | 12:00 pm EST

Licensing management represents a growth opportunity and a way to align incentives between manufacturers, dealers and customers. In this webinar, we’ll dive into what license entitlements really mean for AV equipment and hardware, from enabling specific features to leasing devices and managing software upgrades. We’ll explore how the AV industry is transitioning from product sales to outcome-based approaches, with license management emerging as the winning strategy for AV-as-a-Service (AVaaS). The webinar will provide valuable insights into the current challenges and future opportunities in license management and AVaaS, offering practical solutions for enhancing efficiency and maximizing value across the board.

You will learn about:

Challenges with current provisioning methods
Perpetual, subscription, timed, and usage-based licensing models
Best practices for AV license management
How to streamline and simplify the processes of purchasing, renewing, and managing licenses for customers via the cloud